Saturday, April 23, 2011

Tasting Missouri Wines More Rewarding Than Ever!

Wine and Gifts! What more could a wine lover want?  A new program offered through the Missouri Wine and Grape Board, the Winery Passport and Tasting Journal is a terrific way to get wine enthusiasts to "kick it up a notch" when it comes to visiting wineries.  So this is the year to expand our favorite vineyards list by traveling and tasting the wines at some of the other 95+ vineyards spread across our 4 AVA's in Missouri.

Not only is this a great marketing idea, but there are nice prizes for the effort.  For every few stamps you collect on your passport,you can receive a token of appreciation for your patronage [after the first 4 stamps, you receive a nice bar towel; after the next 4, a nice corkscrew]. To see all prizes, go to www.missouriwine.org. [a very nice website!]  I have already received the first two gifts and my third is on the way. I am impressed with the quality of the items and love being greeted by a surprise in the mailbox.

The vintners I have visited with in the last month are already noticing the increased traffic to their tasting rooms because of the passports. I urge all wine lovers to get a passport (available at all wineries) and make the most of the next few months before the program ends..Also, I encourage everyone to be thoughtful and make sure to purchase something from each vineyard as a thank you to them for participating in this fun give-away program! A toast to a great program!

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